Allow me to introduce myself.
Where strategy meets creativity, data dances with storytelling, and marketing is reimagined to create genuine connections.
At the heart of my career is a deep-seated belief in the power of empathy and integrity. Whether developing comprehensive B2B and B2C strategies, leading teams to uncharted territories of growth, or mentoring the next wave of creative thinkers, I'm all about building bridges—between brands and their audiences, ideas and execution, tradition and innovation.
My Approach
I navigate the complex world of marketing and branding with a unique blend of analytical rigor and creative flair. This dual perspective has been my compass in deciphering the nuances of pop culture, consumer behavior, and digital trends, enabling me to deliver strategies that not only achieve, but exceed goals.
Achievements I’m Proud Of
• Spearheaded a comprehensive digital transformation at Little Kernel Communications, driving a brand evolution that secured $2M USD in seed funding and propelled app and service expansion.
• Led digital strategies for major humanitarian campaigns including #ActionRohingya, instrumental in raising over $12M CAD in partnership with the Humanitarian Coalition and Global Affairs Canada.
• Serves as regular contributor to Global News Radio and featured guest on notable podcasts such as "Endless Thread" and "What She Said,” offering expert insights on social media, marketing, and branding trends.
Beyond numbers and accolades, my true measure of success is the difference made through my work—inspiring action, empowering voices, and contributing to a more understanding, connected world.
Whether it's to map your brand's path, plan your next campaign, determine what kinds of content you need to reach your audience, or discuss the latest trends in pop culture, media, technology and communications –– let’s schedule a time to chat.
My Specialties
Written Communications
At the heart of my career is my love and mastery of the written word. From copywriting to editorial work with major publications to writing for email and web (including SEO), to writing various kids of briefs, I have a wealth of experience across the spectrum of communication.
Digital Transformation & Innovation
Spearheading digital overhauls that elevate user experience and engagement.
Social Media Mastery
From organic storytelling to precision-targeted ad campaigns, I've done—and led—it all.
Brand Development & Amplification
Crafting identities and messages that cut through the noise.
Mentorship & Leadership
Fostering environments where teams can thrive, innovate, and push boundaries.
A taste of my work...
I discuss why brand campaigns like Dove's #KeepTheGrey campaign ultimately do nothing for the very people they are supposed to support. Call it #slacktivism.
Maclean's Magazine
"I grew up in Iran. Here’s why the Mahsa Amini protests felt like a full-circle moment for me".
I spoke with activist Kaveh Sharooz, a human rights activist and one of the organizers of the largest protest of the Iranian government in North America, getting his perspective on what the historic #MahsaAmini movement means to him.
hello@junefindlay.com | @missladyniobe