CV

Develop and execute comprehensive B2B and B2C brand, creative, editorial, and social media strategies for startups and established entities across diverse sectors.  

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• Brand Development. Secured $2M USD in seed funding by creating a brand book for Spork Health that defined identity and messaging, driving app and service expansion.

• Social Media Strategy. Executed high-impact social media strategy for NHLPA-affiliated SmashFest charity event, raising $100K+ (CAD) and boosting brand visibility.

• Digital Transformation. Spearheaded strategic overhaul of SEO/UX, leading to website redesign that significantly improved user experience and conversion metrics.

• Brand Amplification. Developed copy assets for spectrum of communications, elevating clients' narratives across executive, investor, and consumer touchpoints.

Steered marketing direction with data-driven approach, integrating innovative digital campaigns, influencer collaborations, and market and consumer insights analysis.  

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• Funding & Growth. Secured $15.4M in Pre-Series A Funding by leading marketing strategies that attracted substantial investment.

• Digital Innovation & User Conversion. Led SEO/UX overhaul and executed organic/paid social campaigns, enhancing website design and conversion metrics.

• Brand Visibility. Developed key copy assets for broad spectrum of communications, elevating company's narrative across executive, investor, and consumer touchpoints.

• Strategic Partnerships. Secured partnerships with external creatives, generating content that solidified its position within environmental community.

Led initiatives in advertising, marketing, and communications across various industries, employing strategic insights to drive campaign innovations. 

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• Cross-Industry Strategy. Launched impactful campaigns within cannabis, CPG, transportation, healthcare, beverages, and non-profit industries.

• Brand Innovation. Built and refined brand architectures and spearheaded social media and content strategies, boosting client and agency creative efforts.

• Influencer Campaigns. Developed and executed influencer strategies for clients (including MadeGood and Fashion Takes Action), enriching brand influence across key markets.

• Content Strategy. Orchestrated Collective Arts' campaign strategy, generating 2.5K YouTube views and 1M+ Toronto Life impressions.

Orchestrated creative and content strategy for The Daily Pour, a content project encompassing 22 brands from Arterra Wines Canada, blending paid and organic approaches.

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• Campaign Strategy. Led influencer-driven campaign targeting Gen Z and Millennials, resulting in 145M impressions and 3% increase in social engagement.

• Team Development & Mentorship. Led and nurtured team of Community Managers, Junior Strategists, and Content Creators, fostering a collaborative work environment.

• Training Program. Developed training curriculum on branding via social media, leading to global adoption and enhancing agency's expertise in emerging fields.

• Process Innovation. Streamlined content development and management processes, improving efficiency and effectiveness in content execution and reporting.

Led Lincoln Motor Company's bilingual social media strategy in Canada, collaborating with global teams to tailor luxury automotive marketing for diverse audiences.

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• Community Engagement. Cultivated French and English social media presence, enhancing brand loyalty among 500K+ members across 5 networks.

• Campaign Direction. Managed end-to-end creative process for social campaigns on
  $300K budget, incorporating a mix of cultural, evergreen, and paid social content

• Innovative Influencer Strategy. Engineered launch campaign with Refinery29, achieving 7.3M impressions and boosting brand visibility among women 18-35.

• Cultural Advisory. Served as a cultural advisor and leader, merging Canadian insights with U.S. strategies to elevate content, community management, and experiential marketing.

Spearheaded multimedia content creation across digital platforms, fostering engagement and support for both international and domestic campaigns.

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• Campaign Impact. Spearheaded digital strategies for major humanitarian campaigns including #ActionRohingya, instrumental in raising $12M+ in partnership with the Humanitarian Coalition and Global Affairs Canada.

• Strategic Advisory. Provided guidance on social media, content, and influencer strategies, enhancing fundraising strategies and fostering strategic relationships.

• Public Engagement. Led digital advocacy efforts for #WorldChildrensDay, #OneYouth, and #SurvivalGifts, significantly elevating campaign visibility and donor engagement.

• Educational Workshops. Developed and facilitated Campus Club workshops, empowering student leaders with tools to amplify advocacy efforts.